A Program for Realizing Entrepreneurial Success
Successful entrepreneurs have one thing in common: Whether through formal training or trial-and-error, they have learned the business of doing business. They understand that their number one job is not to build houses or bake pies. Their number one job is to run a business.
This comprehensive program is designed to grow your skills and expertise as an entrepreneur, and help you master the craft of building and growing a successful business.
- It provides training in the essential elements of business that every entrepreneur needs to know, regardless of industry.
- You will complete an in-depth analysis of your business and create a roadmap that can take you to the future you envision.
- The interactive structure allows for extensive peer-to-peer learning.
- The experience helps lessen the sense of isolation that accompanies entrepreneurship by creating a supportive community where all can share the joys, pains, and sleepless nights that are so often a part of that world.
Who Should Attend?
The program is designed for entrepreneurs with operational businesses who want to take their organizations to the next level. The ideal candidate has been in business for 2–3 years, but the program can also be adapted for early-stage and start-up companies. The content is relevant for micro, small, and mid-sized businesses, both for-profit and not-for-profit, from a wide range of industries.
Bootcamp utilizes the ThirdWay Model of Entrepreneurship, a powerful framework for understanding and mastering the complexity of business ownership. For more on the framework and how it guides entrepreneurs, click here and explore the model at the bottom of the page.
Upon completion, participants will be able to:
- Articulate their mission, vision, and values
- Set clear objectives and craft an implementation strategy
- Lead effectively
- Present their business to organizational stakeholders in a clear, compelling way
- Perform a constructive S.W.O.T. analysis
- Understand and manage the five key content areas outlined on the ThirdWay Model: Sales and Marketing, Research and Development, Talent Development, Operations, and Financial and Legal
- Your Personal Strengths. Leverage your personal strengths as a business leader.
- Mission, Vision, and Values. Define your compelling purpose, direction, and core values.
- Unique Value Proposition: Understand how you uniquely solve a problem, or add value, for your customers.
- Key Business Objectives. Clarify your key long-term objectives.
- Branding and Marketing. Identify your target market, understand the competition, and develop tactics for building a strong, loyal customer base.
- Customer Service. Create customer service strategies that will ensure rave reviews.
- The Story of Numbers. Learn the language of numbers, what to measure, and how to use financial information to support smart decision-making.
- Communication and Conflict Management. Master the art of communication with both internal and external stakeholders.
- Talent Development. Develop procedures for recruitment and retention of high-performing talent.
- S.W.O.T. Analysis. Analyze the strengths, weaknesses, opportunities, and threats of your organization.
- Creative Problem Solving. Learn the art of creative problem solving as a tool for crafting innovative business solutions.
- Strategic Planning and S.M.A.R.T. Goals. Create the road map that will move you from your current state to your desired future state.
- And Finally…the Presentation! Showcase your business to a panel of seasoned entrepreneurs and get vital feedback on how you can continue your journey to success.